DEC 2021 - PRESENT

SimplePractice

Senior Content Designer -> Lead Content Designer -> Lead Product Designer

I joined SimplePractice to focus on true product work and return to being an individual contributor. I started as a Senior Content Designer writing product content for our brand new iOS client app. After that app launched, I worked on a global settings redesign, a company acquisition, and building our design system from the ground up. During my time at SimplePractice, I've transitioned to Product Design, and I currently work on the Growth squad improving our customer onboarding experience.

JULY 2015 - DEC 2021

Red Ventures

Copywriter -> Senior Copywriter -> Senior Content Designer -> Director of Content Design

My career began at Red Ventures as a Copywriter. I was responsible for writing content for global brands including Verizon, AT&T, and Frontier Communications. When I moved into Content Design, I worked on checkout flows and loading screens to increase conversion for online sales. I got promoted into management and became a Director of Content Design, managing a team of 6 designers, both product and content. I planned staffing needs across teams, conducted interviews, and helped develop new designers.