‹ Work
Verizon Fios checkout
Verizon Fios checkout
Verizon Fios checkout
Improving a cart flow
Improving a cart flow
Improving a cart flow
When Verizon Fios was a client of Red Ventures, our main goal with this project was helping eligible customers get through the online service check and cart flow.
When Verizon Fios was a client of Red Ventures, our main goal with this project was helping eligible customers get through the online service check and cart flow.
When Verizon Fios was a client of Red Ventures, our main goal with this project was helping eligible customers get through the online service check and cart flow.
Company
Company
Company
Red Ventures
Red Ventures
Red Ventures
Skills
Skills
Skills
Content Design Product Design
Content Design Product Design
Content Design Product Design
Category
Category
Category
Online Checkout
Online Checkout
Online Checkout
Date
Date
Date
2019
2019
2019
Challenge
Challenge
Challenge
Verizon Fios offered a great service, but not everyone is serviceable for Fios. We needed customers to feel safe providing their address upfront so we could quickly let them know what was available in their area.
Verizon Fios offered a great service, but not everyone is serviceable for Fios. We needed customers to feel safe providing their address upfront so we could quickly let them know what was available in their area.
Verizon Fios offered a great service, but not everyone is serviceable for Fios. We needed customers to feel safe providing their address upfront so we could quickly let them know what was available in their area.
The impact I made
The impact
I made
On the first screen, I quickly provided an off-ramp for current customers who ended up on this page. Then I used progressive disclosure with the address form, only showing the fields that absolutely need to be shown at each step to avoid overwhelm. I used a simple loading screen animation while we did the address check on the backend to keep people engaged.
On the first screen, I quickly provided an off-ramp for current customers who ended up on this page. Then I used progressive disclosure with the address form, only showing the fields that absolutely need to be shown at each step to avoid overwhelm. I used a simple loading screen animation while we did the address check on the backend to keep people engaged.
On the first screen, I quickly provided an off-ramp for current customers who ended up on this page. Then I used progressive disclosure with the address form, only showing the fields that absolutely need to be shown at each step to avoid overwhelm. I used a simple loading screen animation while we did the address check on the backend to keep people engaged.
Tangible results
Tangible
results
With our updated address check, we increased productivity and conversion for the sales center team because we filtered out customers that weren't serviceable for Fios.
With our updated address check, we increased productivity and conversion for the sales center team because we filtered out customers that weren't serviceable for Fios.
With our updated address check, we increased productivity and conversion for the sales center team because we filtered out customers that weren't serviceable for Fios.