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Luminello acquisition
Luminello acquisition
Luminello acquisition
Designing a data transfer
Designing a data transfer
Designing a data transfer
When SimplePractice acquired a competitor, we needed to migrate their users onto our platform. That meant building trust and guiding clinicians, with real client data, through a potentially stressful transition.
When SimplePractice acquired a competitor, we needed to migrate their users onto our platform. That meant building trust and guiding clinicians, with real client data, through a potentially stressful transition.
When SimplePractice acquired a competitor, we needed to migrate their users onto our platform. That meant building trust and guiding clinicians, with real client data, through a potentially stressful transition.
Company
Company
Company
SimplePractice
SimplePractice
SimplePractice
Skills
Skills
Skills
Information architecture Content design Product design
Information architecture Content design Product design
Information architecture Content design Product design
Category
Category
Category
UX flow
UX flow
UX flow
Date
Date
Date
January 2024
January 2024
January 2024
Challenge
Challenge
Challenge
Luminello customers were very loyal to the product. When we announced the acquisition, they were nervous about switching to a new platform. It was my job to put them at ease and make this process simple so they could continue doing what was most important—caring for patients.
Luminello customers were very loyal to the product. When we announced the acquisition, they were nervous about switching to a new platform. It was my job to put them at ease and make this process simple so they could continue doing what was most important—caring for patients.
Luminello customers were very loyal to the product. When we announced the acquisition, they were nervous about switching to a new platform. It was my job to put them at ease and make this process simple so they could continue doing what was most important—caring for patients.
The impact I made
The impact
I made
The first step was making a detailed journey map to make sure we understood every aspect of this acquisition (screenshots of the journey map above). Once we had a complete timeline, I scheduled proactive communications through email and in-app messaging to make sure customers felt informed throughout the process. I worked closely with our backend engineers to fully understand the details of the data transfer. That was the best way I could make sure our content and designs were clear and accurate.
The first step was making a detailed journey map to make sure we understood every aspect of this acquisition (screenshots of the journey map above). Once we had a complete timeline, I scheduled proactive communications through email and in-app messaging to make sure customers felt informed throughout the process. I worked closely with our backend engineers to fully understand the details of the data transfer. That was the best way I could make sure our content and designs were clear and accurate.
The first step was making a detailed journey map to make sure we understood every aspect of this acquisition (screenshots of the journey map above). Once we had a complete timeline, I scheduled proactive communications through email and in-app messaging to make sure customers felt informed throughout the process. I worked closely with our backend engineers to fully understand the details of the data transfer. That was the best way I could make sure our content and designs were clear and accurate.
Tangible results
Tangible
results
More than a third of Luminello customers ended up switching to SimplePractice.
More than a third of Luminello customers ended up switching to SimplePractice.
More than a third of Luminello customers ended up switching to SimplePractice.